Privacy Policy
This Is A Clue runs live bar trivia across Colorado. This page explains, in plain language, what information we collect, who we share it with, how long we keep it, and how to tell us to stop. We have tried to write it so you can actually read it.
What we collect
There are two kinds, and that is the whole list.
- Things you type into a form. A venue inquiry, a private-event request, a host application, a contact message, a Clue Drop entry, or a trivia reminder signup. Typically your name, email, phone number, team name, and whatever you write to us.
- Things your browser tells us. Which pages you viewed, roughly which city you are in, what kind of device you used, and what you clicked. This comes from Vercel Analytics, Microsoft Clarity, and the Meta pixel, described below. Mapbox serves the map tiles on our schedule page.
There are no accounts to create and nothing to pay for on this site. We do not sell your personal information.
Clue Drop
If you scan a table tent at a trivia night and submit the form, we email you clues for that night's hardest Round 3 category. To do that we keep your first name, email, team name, team size, and which venue and night you scanned at. The team name and team size also tell us how our games are going, which is genuinely useful to us and to the venues we work with.
The clue is not a signup. You asked for it, we send it, and that is the end of it. There is a separate optional tick on the form that says you would like to hear what is on at This Is A Clue. If you tick it, we add you to that list. If you do not, we do not, and the only email you will ever get from Clue Drop is the clue you asked for.
Clue Drop is for people 18 and over. We do not knowingly collect information from children.
Trivia reminders
At the end of our short picture game (the one you reach by scanning a table tent at a venue), you can ask us to email you reminders about trivia nights at that venue. The form asks for your email address and nothing else, and it only sends once you tick the box that says you want the reminders and are 18 or over.
We keep your email address, which venue you signed up at, when you signed up, and the exact wording of the box you ticked, so we can show what you agreed to. We use it to send you reminders about trivia nights at that venue, starting with one email confirming you are on the list, and we keep it in our own customer records so we know who has signed up. To stop, use the unsubscribe link or reply to any of those emails. To have your details deleted, email us (see Your choices below).
Your reminder signup stays with us. We do not share your email address with Meta (Facebook and Instagram) or any other advertiser, in any form, scrambled or not, and we do not use it to build ad audiences. The signup form does not tell the Meta pixel that you signed up.
Advertising and analytics
We advertise on Facebook and Instagram, and we use the Meta pixel on this site to understand which ads bring people to a trivia night and to build audiences of people who have shown interest.
The pixel uses cookies and similar technologies to record which pages you visit and what you click here. Meta collects that information directly from your browser and uses it to measure our ads and to show our ads to you and people like you on Facebook and Instagram. Meta handles it under its own privacy policy.
For people who ticked the box to hear from us on Clue Drop, we may also share a scrambled (hashed) version of an email address with Meta so they can match it to an account and show that person our ads. A hash is a one-way scramble, so Meta does not receive the address itself. This never includes anyone who did not tick the box. If you only wanted a clue, we do not hand your details to an advertising platform. Trivia reminder signups are never part of this. We do not share them with Meta and do not use them to build ad audiences (see Trivia reminders above).
We also use Vercel Analytics, which counts page views without cookies and cannot identify you, and Microsoft Clarity, which records anonymised session replays so we can see where the site is confusing. Clarity does not run on the Clue Drop pages or on the table-tent picture game pages, because those pages ask you to type an email address and we would rather not record that at all.
Your choices
- Stop the emails. Every email we send has an unsubscribe link. Use it and we stop, usually immediately and always within ten business days.
- See it or delete it. Email info@thisisaclue.com and we will tell you what we hold about you, correct it, or delete it. We do this within 30 days. You do not need to give a reason.
- Turn off the advertising and session tools. If your browser sends the Global Privacy Control signal, we honour it automatically. The Meta pixel and Clarity will not run. You do not have to ask us, and there is no banner to click.
- Choose which ads you see. Any of these works on its own:
- Your Meta ad preferences control how Facebook and Instagram use activity from other websites, including this one, to show you ads.
- Your browser settings let you block or clear cookies, including the ones the Meta pixel uses.
- The industry choice pages at aboutads.info and thenai.org let you opt out of interest-based ads from participating companies.
How long we keep things
- If you ticked the box (on Clue Drop, or to get trivia reminders): until you unsubscribe, or until two years pass with no sign you want to hear from us, whichever comes first.
- If you did not tick the box: 90 days. Your details did their job the moment your clue sent.
- Clue Drop night data(which team scanned in which order): 7 days. It exists only to order one evening's clues.
- Inquiries and applications: as long as we are working together, or as long as our tax and business records require.
Who processes data for us
Service providers handle data on our behalf so the site and our business work: Resend and Google (email), TrustPager (our customer records), Vercel (hosting and analytics), Sanity (site content), Microsoft (Clarity), Mapbox (maps), Upstash (the Clue Drop night counters and short-lived spam limits), and Meta (advertising, as described above).
Contact
Questions about this policy, or a request about your information: info@thisisaclue.com.
This Is A Clue LLC
6300 S Syracuse Way, Centennial, CO 80111